Friday, January 14, 2011

New Upscale Underwear Line Launched

Dylan Ribkoff, grandson of renowned designer Joseph Ribkoff, has launched an upscale men's underwear line. Retail spokesperson Joy Stick, talking to us over lunch at Long John's, commented, "Personally, I didn't think that Ribkoff had the balls to launch this line of underwear. This is a prickly situation and I'm not sure if this line will fly. Upscale underwear is a stretch and Ribkoff appears to be cock-sure that this new line's life will not be brief. Many retailers think that he is nuts so, in the end, they might end up giving him the shaft". Ribkoff spokesman P.P. Putz, an accomplished boxer who is proud of his manhood, countered, "Joy Stick is being too hard on us and doesn't seem to know the difference between right and thong. We're confident that our package will stick out on retail shelves and will have a big impact. Consumer demand for underwear tends to be elastic and so we will pecker away at our competitors' market shares." Many analysts on Wall Street are optimistic about the new line provided that the company is not jockstrapped for cash.

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